In Slavic mythology, Zhiva is the goddess of abundance, love and water.
The meaning of Zhiva in the Slavic language; it means a living, life-giving and existing woman. As Zhiva, we are here for you to feel the energy deeply. Much more than clothing.

We believe that every women possesses a unique and powerful energy that comes from her inner self. As a Zhiva Woman, you are not just half but complete – with a spirit that shines bright like the stars. We are honored to have you in our world, and we hope to continue empowering and inspiring each other.

Zhiva was founded in 2023 by Tugce Ermet. After completing collage majoring in Business Administration, she continued her education by studying Fashion Design at the Istanbul Fashion Academy. Tugçe, whose family is in the textile industry, says that her childhood years were passed surrounded by fabrics. After completing most of her business life in their family company, she establishes her childhood dream Zhiva and follows her dreams by working with inspiration.